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PPC Programs (Traditional)

This is a discussion on PPC Programs (Traditional) within the Promotion Techniques forums, part of the Site Management and Marketing category; I'm just wondering. It seems pretty clear in Adwords that not only the price you bid is important, but ...


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Old 02-19-2007, 09:57 AM
sfod223 sfod223 is offline
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Default PPC Programs (Traditional)

I'm just wondering. It seems pretty clear in Adwords that not only the price you bid is important, but also other parameters, such as the CTR on your ad for example.
Chances of having a good ad placement seems to be higher if you have a high CTR.

Now, in natural results, Google is counting the clicks on each link.
Then most probably doing all sorts of statistics on that.


So, what do you think? CTR of organic results is a factor in rankings?
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Old 02-20-2007, 04:11 AM
LennyP LennyP is offline
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Default Re: PPC Programs (Traditional)

I don't konw for a fact but I am sure it plays a factor. Google can't make any money if nobody clicks on your links.
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Old 02-20-2007, 07:28 AM
sfod223 sfod223 is offline
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Default Re: PPC Programs (Traditional)

There is a different way that many players are trying to go with regards to tapping into the whole PPC marketing machine. And it's called "Agloco".
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