Some of the well known marketing techniques are as follow: -

1) Marketing Offline – Take the case of a Restaurant where every single marketing has be done offline, so in this case they will target newspapers, boards across the road, popular radio channels, and television ads to promote their restaurant.

2) Marketing Online and Offline - Suppose you are having a travel related website, and want to generate traffic & customers. In this case you can choose both online, as well as offline marketing channel which is mentioned in the previous example. Online marketing consititutes email marketing, seo marketing etc etc.

3) SEO Marketing - Some businesses are purely Internet based, like software development, online games, web design/development/hosting, and many other businesses. In these businesses, the probability of finding a customer online is hundred times as compared to other marketing channels

So, the next question which pops up in your mind is, "What is the essence of SEO Marketing?" .Below you will find a step by step guide for online seo marketing

Some of them are as follow: -

Step 1: Log on to Keyword Selector Tool, and do a little research on different keyword. Select the best keyword which relates to your business. Here you will have to choose some of the top ranking keywords. Just enter the keywords which are related to your business, and you will see a list of various keywords along with their respective traffic/clicks.

Step 2: Once you have decided the right keywords you can choose any of the marketing strategies listed below:-

(i) PPC/Pay per Click - PPC means that your site will start to show for this keyword, from the very moment you pay PPC fees to YAHOO, MSN or GOOGLE. Choose the keyword which is well under your budget, and relates to your business pretty well. Suppose you choose “bad credit home equity loan” keyword, which will cost you around 5,655.00$/month. This cost will be 100% payable to Yahoo, Google, or any other search engine. Further, you will have to hire a PPC Seo Internet Marketing specialist, who will further cost you around 1000$-10,000$ depending upon the keyword chosen. If you can handle PPC yourself, you can surely cut down on your expenditure.

(ii) Organic SEO/ Natural SEO - In natural SEO you are not supposed to pay any monthly charges to Yahoo, Google, or MSN. In case of PPC if you don’t pay fixed amount for the next month your website doesn’t show up. Organic/Natural Seo option is often opted by Businesses which do not want to pay hefty PPC amounts, or those who have broader vision of Marketing. In Organic SEO, time frame is a major drawback. If you are targeting a top level keyword, it can easily take somewhere around 2-6 months, depending upon the keywords.

(iii) PPC + Organic SEO - Some companies are familiar with the time frame constraint of organic SEO, so they immediately “kick start” with PPC, and Organic Seo as well. PPC campaigns will start to show results within 4-5 days, whereas organic SEO can take up to 2-6 months. Once their website starts showing on natural seo rankings on various search engines like Google, Yahoo, and Msn, they simply pull back their PPC campaigns, and will resort to pushing their site up to the top level using natural seo rankings.

These were some of the techniques used in Search Engine Marketing Promotion. Case 1, 2, and 3 are applicable to a number of different companies and business set up. It's up to the owner to decide which way to head in Online Internet Marketing.

I hope this article useful for SEO members.

-V.Vadivelan